Entitled Kroger Auto Powered by TrueCar, this new car buying program will allow Kroger's customers to have access to car pricing information from a pool of auto dealers and allowing them to compare car prices on used vehicles. According to the companies, consumers can save around $3,400 off of the new cars.
This service is already launched for consumers of Cincinnati's Kroger, King Soopers, Fred Meyer, QFC, Ralphs, Dillons, and Smith stores.
Those who are looking to purchase a car using the program will also get a free Fuel VIP membership. This membership usually costs around $40 per year and is a point system that gives a point for every dollar a user spends on gas.
Kroger says their consumers will have access to around 16,500 of TrueCar's dealers. This will allow them to shop around within their area to look for the new cars they may want to buy. Consumers can also utilize the machine learning-based price ratings for used cars listed on the platform.
“We are thrilled to announce our partnership with Kroger. As the largest grocery retailer in the country, it’s a wonderful opportunity for TrueCar to provide Kroger customers with an additional benefit that helps make their vehicle shopping experience more efficient and empowers them with price confidence.”
— Mike Darrow, President and CEO of TrueCar
Other benefits for Kroger Auto members will include real-time pricing for cars on dealer's lot.
As for used cars, the companies believe users will save money off the list price through discounts and can shop from the million or so cars listed on the platform and learn about the car's condition.
The Fuel VIP membership is available for consumers who buy new or used vehicles.