Founded out of Helsinki in 2015, MaaS Global is better known for its mobile app Whim, which offers a range of subscription and pay-as-you-go plans allowing city travelers to book (and pay for) buses, trains, taxis, bikes, rental cars, and more — all from a single app.
Whim originally launched in its native Helsinki back in 2017, and it has since expanded to a handful of cities across the U.K., Belgium, and Austria. With another $33 million in the bank — taking its total funding to date to around $60 million — the company is well-financed to continue scaling its business to new markets in 2020. These will include the U.S., Japan, Singapore, and additional European cities.
“The world of transportation is going through disruption that is technology-enabled but, fundamentally, demand-driven. The new investment will help us continue scaling the business to new continents.”
— MaaS Global CEO and Founder Sampo Hietanen
It’s worth noting that MaaS Global is partnership-based, meaning the company requires buy-in from all the various mobility providers that operate in each city. And negotiating with the countless players around the world will likely be a time-consuming and resource-intensive endeavor, which is why this latest cash injection is pivotal to the platform’s expansion.
While prices and plans may vary from city to city and country to country, depending on the partnerships and transport options available, Whim’s current offering in Helsinki provides a glimpse into the kind of numbers users elsewhere in the world can expect.
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