When city-dwellers spend considerable portions of their day commuting, they tend to inadvertently stare at the back of the vehicle in front of them. Mumbai-based startup Wrap2Earn realized this is the perfect canvas for brands to advertise their products. Their marketing efforts will be seen all over the city since, unlike standard billboards, cars move around.
Out-of-home (OOH) or outdoor advertising has always been a great way to capture the attention of potential customers on the road, but Wrap2Earn, which was set up in 2016, is reinventing it a tad bit. The startup functions as a tech-enabled moving billboard marketplace that connect brands with car owners allowing for high-impact exterior and interior car advertising campaigns.
With the help of its mobile app, Wrap2Earn is able to also track all drivers participating in campaigns, while brands get access to an online dashboard that allows them to track key analytics of their on-car campaign performance ie., number of kilometers driven, visibility by geo-locations, etc. The startup also helps supplement the income of commercial car owners.
“We are converting a highly fragmented industry into a modern-day marketplace by connecting brands that want to advertise on vehicles with car owners who want to make some extra money. We give brands complete control, where they can expose themselves to neighbourhoods, suburbs, and entire cities in a cost-effective manner. Using technology, we give them the full suite of planning between digital and OOH advertising."
— Elmer Dsilva, Founder and CEO, Wrap2Earn
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