Swvl operates buses along specific routes and let's consumers to book and pay for bus tickets through its mobile app and launches around 2017. Since then the company has started operations within Pakistan and moved its headquarters to Dubai.
“By the end of next year, we want to be in more cities, a city is a market for us. We are planning to open in Manila, Jakarta and Dhaka,” Shahzeb Memon, Swvl Pakistan’s General Manager told Reuters on recently in a phone interview from Karachi.
The company has raised around $80 million and currently operates in four cities within Pakistan including Lahore, Islamabad, Karachi, and Rawalpindi.
Swvl also plans on investing $25 million into Pakistan in an effort to expand which it says will create 10,000 new jobs and gain a user based of around half a million consumers by 2021.
However, the company is finding regulatory speed bumps along the way.
Recently, a Pakistani provincial government alerted the company and other comparable services that they were currently operating without the needed route permits and no-objection certificates from the government.
Swvl's Pakistan segment answered back by stating that the company has always operated within the law and observed and respected all local country and provincial laws.
The company currently focuses on consumers who already use ride-hailing services and hopes to create new mobility options for bigger cities or the expanding middle class in Asian cities.
According to Memon, the company's offerings are around 30-40% cheaper than using a traditional car.
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