Customers can now purchase and finance used cars from over 50 dealer sites representing 10 brands – all via one easy-to-use online sales channel.
Following significant investment in its digital retail operation, Glyn Hopkin is one of the first large dealer networks to offer a full ecommerce service.
The dealer group adopted the new sales platform to meet growing customer demand for buying vehicles online, and processed its first fully-online order just 11 hours after launch.
The new website is underpinned by GForces’ market-leading NetDirector Auto-e ecommerce platform. GForces also provided integration and system support, ensuring the ecommerce capability went live immediately after implementation.
Glyn Hopkin customers can now find their preferred used car online, request a guaranteed part-exchange valuation, and then pay for their car or reserve with a deposit. Customers can also opt to have the car delivered to their driveway, wherever they are in the country.
Fraser Cohen, Managing Director at Glyn Hopkin, said: “We’ve identified ecommerce as being an essential component of our future business operations. We know that there is demand out there from consumers wishing to fully transact online, and are confident that digital sales will play a key role in offering them a seamless buying journey both inside the dealership and from their homes.
“The GForces’ platform is a comprehensive solution that has the flexibility to evolve with our company and complement our offline offering.”
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