Created by Nexus Point, an automotive software developer, the new website will let consumers search through used vehicles from several brands, look through car histories through MotorCheck, and calculate their auto financing options.
Swansway Group had announced at the beginning of this year it was set to invest £3.25 million into expanding Motor Match into Stockport and Bolton.
Speaking at the time Swansway Director, David Smyth, said: “As a motor dealer group with a large number of premium franchises, we take many lovely pre-owned cars in as part exchanges, rather than send these to auction or sell on to traders, Motor Match allows us to give retail customers the opportunity to purchase these excellent cars."
“We only retail those cars which we believe offer our customers great value and the expansion of our Motor Match sites will mean we can retail more of these cars.”
Nexus Point's Head of Technology, Ben Giller, discussed the launch of the new website saying, “Swansway Motor Group approached us through a strong relationship, as they wanted to build an independent, consumer-focused website and they knew that we were leading car supermarket specialists and therefore the right partner for them."
“We built the new Motor Match website, powered by our Apex platform, to empower visitors to make informed decisions on their next vehicle, before they reach the dealership.
“The technology being used also provides highly optimised pages for technical SEO - something that is very important to us, so our customer gets the best experience for their end users. We are also supporting Motor Match with strategic digital marketing campaigns to significantly increase traffic.”
Anna Ling, Swansway Group’s Marketing Manager, said: “We have a long-standing relationship with Nexus Point, so when we were looking for a partner to deliver on the criteria for our Motor Match website, they came forward with some excellent suggestions and have delivered a sector-leading site, which gives potential customers a super-fast and highly informative experience”.
Nexus Point currently partners with several UK auto marketplaces including CarsSupermarket.com, Motor Range, Fords of Winsford, Best Car Buyer, Fleetwood Car Centre, Philip Paul, Motordepot, and more.
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