Marketplace users can now view and bid on all vehicles offered on VirtuaLane multisite events from all 26 ADESA auction sites that host these virtual-only sales across North America. ADESA sellers are exposed to a broader buyer base and buyers have access to expanded inventory.
"Making VirtuaLane inventory from multiple auction locations available on the Marketplace app is a critical step as we evolve the app into a full-fledged e-commerce tool," said Paul Lips, chief commercial officer for ADESA. "The overwhelmingly positive feedback we're getting from our buying dealers is proof that this integration addresses their key needs and makes buying vehicles easier than ever."
ADESA piloted multisite livestreaming technology earlier this fall at the Fiat Chrysler Automobiles inaugural national CPOV (certified preowned vehicle) dealer meeting.
ADESA VirtuaLane is a live, in-lane auction utilizing advanced technology to create a modernized customer experience that makes safety a priority. Dealer customers attending a VirtuaLane sale participate in the same bidding process as in a traditional in-lane auction. However, instead of cars physically driving through the auction lanes, big-screen monitors showcase the vehicle and its features during bidding. Before the bidding begins, customers can view the vehicle in person while it is parked at the ADESA auction location. Just as with traditional ADESA auctions, customers have access to detailed condition reports, photos, valuation tools and transportation for purchased vehicles.
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