This new partnership will have Dealer Solutions become Blinker's very first website partner and begin providing its subscription to a network of over 800 auto dealers that already use Dealer Solutions as their website partner.
Dealer Solutions is a subsidiary of Cox Automotive, one of the biggest auto services companies, and focuses mainly on managing information and data and developing websites for automotive companies.
With this new partnership, companies already using Dealer Solutions will have access to Blinker's auto subscription software to integrate into their own websites. This will allow consumers to subscribe to vehicles from individual dealer websites entirely online.
“We’re thrilled to be working with the team at Blinker to streamline the process for our dealer customers who want to take advantage of the subscription model to grow their business.
“Blinker’s cutting-edge technology and out of the box solution is already empowering dealers around the country, and our partnership will see car subscription made even more accessible for consumers who expect a convenient, seamless digital experience.”
— Michael Sommerton, Chief Executive Officer at Cox Automotive Australia Retail Solutions
Managing Director at Blinker, Michael Higgins said:
“Our dealer customers have seen strong growth in the number of drivers looking to subscribe for their next car, and they want the ability to incorporate Blinker’s subscription as a core function of their business.
“This partnership with Dealer Solutions will provide our customers with a seamless out-of-the-box integration, so they can offer the car subscription solution to more Australian drivers directly from their dealership websites.”
Higgins believes that auto subscription options like HelloCars are increasing in popularity because consumers enjoy the options it gives them away from the usual car ownership path.
Blinker currently offers a software-as-a-service platform auto dealers, resellers, and makers to begin providing their own vehicles as a subscription to their consumers.
The platform is sold as end-to-end to potential partners and includes software, training, and consumer services.
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