After blowing through nearly $2 billion dollars in venture capital to build its ultra-luxury, intelligent electric vehicle, the company ran into financial and organizational problems, furloughed employees and its plans to build a $1 billion factory in the Nevada desert fell through.
Faraday Future, founded in 2014 and headquartered in Los Angeles, was once viewed as a serious competitor to Tesla. However the company's financial problems forced it to delay the development of its first flagship luxury electric model the FF91. Now the company is aiming to get back on its feet with a new CEO.
Faraday Future is now led by former BMW engineer Dr. Carsten Breitfeld, who took over as CEO just two months ago.
Breitfeld, is an auto industry veteran who spent twenty years at BMW. He is best known as the designer of BMW's futuristic i8 electric hybrid car. At BMW, Breitfeld led the i8 project from concept to production vehicle in just 38 months, and unprecedented speed for the traditionally slow moving auto industry.
Now his experience in developing the BMW i8 from concept to production vehicle is being tapped for the production of Faraday's flagship FF91.
FutureCar spoke with Dr. Breitfeld this week at Automobility LA 2019, where Faraday Future showed off the luxury interior of the FF91 luxury electric vehicle for the first time ahead of the Los Angeles Auto Show. Over the past several years, Automobility LA has grown into a showcase for automakers, mobility startups and EV startups to show off their latest products.
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