The pilot project, named IMOVE, was established to create an integrated travel solution for the people of Manchester by improving the way that different modes of transport work together in the city.
It is expected to reduce traffic congestion and encourage shared and active travel by allowing passengers to manage their journeys using a single application
TfGM worked closely with Fleetondemand’s Mobilleo platform to consolidate multiple modes of transport for the project into a single IMOVE branded app. The bespoke IMOVE app provides travellers with instant access to car hire, car clubs, trains, buses, Metrolink trams and TfGM’s Local Link Service allowing them to plan, book and pay for each journey conveniently using any iOS or Android device.
The technological provision for the IMOVE project was enhanced by support from members of the Urban Mobility Partnership (UMP), a multi-modal transport partnership, which includes founding members Enterprise Holdings representing the car and car share modes.
Sam Li, Senior Innovation Officer at TfGM, said: “The IMOVE pilot project is helping people who work in and around Manchester use the most effective mode of transport to get to their destinations, which includes commuting to and from work and business-related journeys. Its purpose is to encourage a positive change in travel habits, encouraging people to leave their own car at home and use shared or public transport, walk and cycle.”
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