Spain: Facebook's Zona initiative trains more than 30,000 people in its first year

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

Facebook created Zona from Facebook in November 2018 with the aim of promoting digital society and economy in Spain through training and debate.

More than 30,000 people throughout Spain have followed Zona from Facebook activities during its first year. In addition, thanks to this initiative launched by Facebook and aimed at promoting digital society and economy, more than 800 workshops have been conducted throughout Spain. The space has also hosted meetings and debates about the challenges and opportunities posed by new technologies.

Zona from Facebook was created in November 2018 as a space located in Madrid dedicated to training, debate and the generation of ideas, but with a national vocation. In collaboration with numerous educational and social organizations, Zona from Facebook has developed programs around three strategic pillars: digital society, digital economy, and support for women from different fields (Women 360).

“It has been a year of very intense work around three areas: to help foster the business fabric and employability, accompany a safe use of the Internet especially among young people, and empower women from multiple angles. The balance is clearly positive, since more than 30,000 people have participated in our activities and we have held more than 800 workshops. We have also explored those challenges and opportunities posed by new technologies and in which we are working together with other organizations.”

Natalia Basterrechea, Director of Public Affairs of Facebook for Spain and Portugal

Thus, about 15,000 young people have been trained thanks to programs such as GeneraZion, aimed at the safe use of the Internet. On the other hand, initiatives such as the Women 360 cross-cutting program that encompasses multiple projects such as She Means Business or Extraordinary have allowed the training of more than 10,000 women. Also, programs like Learn with Facebook have improved the training of more than 3,000 SMEs and entrepreneurs.

Boosting innovation in the digital economy and society through training and debate is one of the main objectives of Zona from Facebook, so, among the topics discussed in its programs and activities during its first year have been: digital marketing, mobile applications, data analytics, artificial intelligence, digital literacy, innovation and design thinking.

On the other hand, of the 800 face-to-face workshops organized by Zona from Facebook together with its partners, the autonomous communities in which the activity has been most intense in this first year have been: Andalusia, Catalonia, Galicia, Madrid and the Basque Country.

Zona from Facebook represents Facebook's commitment to Spanish society and is one of the meeting places for people open in Europe by Facebook in recent years in order to achieve the goal announced in 2018 to train 1 million people to face the challenges of the digital society.

Zona from Facebook will continue working on programs and activities that respond to the needs of Spaniards in the digital age.

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

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