Other than its penchant for inserting periods into places where the don’t belong, Volkswagen is flexing its muscles to expand software development activities. As of January 1, all software development will be assigned to a new division within the Volkswagen Group known as Car.Software, according to a company press release.
The new unit will be based at Audi Electronics Ventures but will incorporate sites in Berlin, Bochum, Ingolstadt, Stuttgart, and Wolfsburg, as well as other Volkswagen software organizations in Seattle and Beijing. The plan is to attract the best and brightest electronics engineers from every part of the Group and assemble them into one team.
With additional hires from outside the company, the goal is to have 10,000 digital experts under the Car.Software umbrella developing software for vehicle and digital ecosystems by 2025. The ultimate goal is to develop a dedicated software brand within the Volkswagen Group that will service the needs of Group members and offer products and services to other companies in the automotive sphere.
“With our Car.Software organization, we will create an ideal platform for pioneering software development in the Volkswagen Group. We are stepping up our efforts,” says Christian Senger, member of the Volkswagen board responsible with company wide responsibility for in-vehicle software. “We will increase our competitiveness in the Volkswagen Group by controlling a much larger share of the value creation in the digitalization of our vehicles going forward. For this reason we will also develop software on a cross-brand basis in the Car.Software organization. This will allow us to achieve important synergies and economies of scale for all brands.”
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