Roland Bouchara, Senior Vice President of Sales Mnd marketing, India, PCA Automobiles India Pvt Ltd, said the company plans to launch its flagship premium SUV C5 Aircross in the Indian market by the second half of next year.
The product will help push the brand in India and will be pave way for future launches as well. While this product will be a CKD, the company is setting up a production capacity of 100,000 units a year, in the first phase at its Thiruvallur plant, which is a joint venture between PSA Groupe and the CK Birla Group.
The new capacity will cater to products emanating from the new platform from 2021. The vehicles will specifically cater to the Indian market.
“Most of the mainstream segments will be covered in the new platform,” said Bouchara, who refused to share specific details about the new products.
The company said it is important for the company emphasize on the lifecycle model. Compared to other parts of the world, frequency of launching products will be higher in India.
Citroen is looking at one new model every year at least, from this platform for 4-5 years, starting 2021.
Speaking about company's strategy in India, Bouchara said the focus would be profitable growth, driven by good positioning -- while not chasing volumes or market share or expanding too much -- localisation (would be over 90 per cent on the new platform) and profitability of dealers.
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