Housi, having launched in January of this year, developed an asset management platform that promotes on-demand housing to answer the needs of the modern metropolitan consumer.
Housi offers a much needed solution to Brazil, where there is an 8 million housing deficit, and where the new generation of consumers has an ever-growing demand for affordable housing.
Alexandre Lafer, Housi CEO, says:
"We believe that people will more than ever acquire housing in a membership structure concept. So with Housi, living will be as easy as signing up for a Netflix account or ordering a car on UBER. Our members are afforded a friction-free metropolitan lifestyle through a vibrant co-living environment, where they have immediate access to whatever they need through the best techdriven concept in the country and for as long as they choose do so."
Within just the last 8 months, the proptech startup has reached an impressive $800 million target of assets under management (AUM).
According to Flavio Pripas, a partner at Redpoint:
"Our goal is to triple in size and reach a target of R$10bn (US$2.5bn) of AUM by the second quarter of 2020.
"Housi will change the dynamics of city living and improve people's lives. We are offering a new asset class in Brazil that translates as Multifamily 2.0 reaching 50% higher yields than the traditionally offered in the marketplace. Our sophisticated algorithms and data science give the model a unique competitive advantage."
Housi is in the midst of creating a Real Estate Investment Trust (REIT) to source assets as well as support any other initiatives within the financial market. Housi plans to use the investment from Redpoint to not only boost its national expansion, but invest in innovative technology and data science for the real estate sector.
The startup will kick off 2020 with a USA roadshow to raise more investment that it can use to fund further developments to broaden its expansion and reach other Latin American countries.
Edited by V. Haviland
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