All 35 dealers and 13 franchises will use INDICATA after it was successfully piloted first within its Honda franchise and then across its Nissan dealer business.
Within just a few weeks of introducing INDICATA dealers experienced a rapid rise in used car inquiries and stock turn had also dramatically improved. Sales across its Nissan dealers ‘went through the roof’ according to Fraser Cohen, Managing Director of Glyn Hopkin.
“INDICATA has driven massive improvements across all areas of our used business by focusing initially on ageing stock and then by introducing pricing parameters on models in group stock the team has halved stocking days in the first three months.
“We have become more strategic with our pricing as INDICATA gives us a live barometer of a used car’s value in the marketplace. We now change prices on some models two or three times a week to ensure we remain competitive within the fast-moving market,” he said.
The group has embraced the platform from the top down with the board, brand directors, business managers and sales managers all attending a three-hour familiarisation session supported by the UK INDICATA team.
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