The app, Kare, is meant to make a dent in the ongoing staffing crisis in senior living and long-term care by pairing caregivers, medication aides and nurses with assisted living communities, skilled nursing facilities and other settings where older adults receive care, according to the startup’s website.
“Kare is the first labor marketplace dedicated solely to the senior housing and post acute industry,” the website states.
The staffing crisis is among the industry’s biggest worries, with hiring difficulties and rising wages vexing many senior living operators across the U.S. The senior living industry employed about 892,000 people in 2016, according to U.S. Bureau of Labor Statistics often touted by trade association Argentum. But the sector will have to recruit and retain about 300,000 more employees by 2026.
Using Kare, senior living communities can advertise temporary openings in their workforce. Then, caregivers — or “heroes,” as they’re referred to in the app — can search for open shifts that fit into their schedules. All of the caregivers are screened in an application process that includes an interview, credential check, background check and drug test, according to the website.
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