However, the pioneer of Social Media diminished severely after the acquisition and was eventually crushed by Facebook, which launched a year after Myspace. Later in 2011, News Corp sold the struggling network to an advertising firm for $35 Million. The loss was substantial.
Last year, News Corp. announced its accretion of OpCity - (Owned by Realtor.com) for $210 Million - a real estate lead generation platform that coordinates home buyers and sellers with realtors. The startup screens leads, passes them on to the agents and charges referral. OpCity simplifies the process of lead generation and filtering while charging agents upon successful closing. However, the referral fee is 35-38% and there are no guaranteed leads.
With the escalating models offered by a progressive competitor, TruConnectRE.com, OpCity may have to work more on its model. Here’s why.
Deeply involved in the realtor’s win and keeping them as the center of the transaction, Truconnect Real Estate not only provides the agent with significant leads but also offers an all-inclusive solution to everything. With its complex, human-powered approach, TruConnectRE.com provides agents with advanced software to track leads provided to them. While doing all this, it also customizes marketing material for the agent in accordance with their requirements and furnishes an all-in-one platform for real estate agents. That’s not all - TruConnectRE only charges agents a 25% referral fee after a closing. Yep. You only pay referral once the lead provided to you has matured.
Why settle for only the reviewed leads when another company can offer so much more? TruConnect Real Estate scrutinizes thousands of real estate leads from around the globe, funneling the potential leads to provide to the agent. Then, they ensure recurrent follow-ups until they find the perfect buyer for an agent to take up. All the while, they not only increase productivity and cut down costs but also rid the agents of the tedious assignment of calling leads. This clears a sizeable amount of time for the realtor to focus on the meaningful client.
TruConnectRE paves way for the agent by helping them settle and close 2 to 5 times the deals. They are acquainted with filtered and submitted customers, leaving them to shape a relationship and continue to do what needs to be done.
With the digital real estate services growing to be the fastest-growing component of News Corp, it should be on the lookout for the bigger and better Real Estate agencies to aid its growth.
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