The 27-year-old employee of a beverage distributor picked a gasoline-powered Chevrolet instead.
"I am afraid the technology is not mature and the price is too high," Yang said.
China's leaders are promoting electric cars to help transform the country into a creator of profitable technologies, but sales are stalling as thousands of buyers make a similar choice.
That is squeezing automakers that are spending heavily on development as regulators shift the burden to them by imposing mandatory sales quotas. The wrenching transition is revealing the difficulty of luring mainstream buyers to a fledgling, expensive technology.
An industry shakeout lies ahead as novice Chinese producers that rushed into the market are forced to merge or close. Development costs are so high that global competitors including Volkswagen and Ford are teaming up to split the burden.
"China is recognizing you don't need 400 [electric-vehicle] companies. You need maybe 20," said Bill Russo, CEO of consulting firm Automobility Ltd. and a former Chrysler executive. "That means some have to fall off the competitive landscape."
In November, purchases of electric and gasoline-electric hybrid SUVs and sedans tumbled 43.7% from a year earlier to 95,000, according to the China Association of Automobile Manufacturers. Sales for the first 11 months of the year were up 1.3% at just over 1 million vehicles.
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