The vast majority of Gen Z respondents (87%) said they feel that building a professional brand online is important, and 65% said their personal social media accounts accurately represent them as a potential employee. On how those sites are utilized, however, feelings are mixed.
When asked to rank their preferred method of communication from recruiters and potential employers, personal social media ranked last (14%) for being contacted by employers. Top choices were traditional platforms like email (87%) or professional social platforms like LinkedIn or Tallo (63%).
“Generation Z places significant emphasis on how they portray themselves to the world, as their self-expression is now a form of social currency, and that includes the way they think about future career opportunities,” said Casey Welch, CEO of Tallo. “By better understanding how and where Generation Z is building – and distinguishing – their personal and professional brands, companies and colleges can more easily connect with them to fuel the future of work.”
Additional survey findings that reveal the more traditional side of Gen Z include:
“When it comes to recruiting, employers need to be more conscious of marketing their specific opportunities than about bringing awareness to their overall company brand,” said Welch. “Engagement-heavy platforms that allow for personalization of the user experience should be prominent in recruiting strategies.”
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