HERE Mobility is the mobility portion of HERE Technologies, a location platform services that is owned by auto companies including BMW, Audi, and Daimler. The company operates as a smart mobility marketplace for all transportation services. Nearly two million cars are already connected using HERE Mobility's throughout several markets including Latin America, Europe, and the United States.
HERE and Wirecard will work together on several different projects focusing on utilizing payment and location services that both companies already provide. Wirecard believes in "Commerce on the Move" as the new trend and expects transportation services to be worth around $11 billion every year through its platform once it introduces all of its planned services.
The first project will be to combine HERE Mobility's Marketplace into Wirecard's online banking and payment mobile app, boon.PLANET. This will let boon.PLANET consumers search, reserve, and pay for rides using the HERE Mobility Marketplace without needing to use a different app.
Wirecard's online platform will also be able to use consumer location information and their mobility preferences to add new options and services. Other projects will include mobility services added onto the payment process for travel or tourism companies to use including hotels, airlines, stadiums, and restaurants.
In addition, both companies will team up to focus on personalized information solutions for companies and consumers included in predictive ride services.
Wirecard will also be used as HERE Mobility's payment service provider.
This partnership comes as mobility-as-a-service solutions for transportation platforms are finding more and more growth.
“We are excited to enter into a strategic alliance with Wirecard and benefit from the digital payment expertise they bring to the table,” commented Liad Itzhak, SVP Head of Mobility at HERE Mobility. “Combined with our smart mobility solutions, we see our joint projects with Wirecard as having an enormous potential to revolutionize mobility services on a global scale.”
“As mobility services become a part of consumers’ daily lives, and the personal vehicle takes the back seat, we find it essential to be at the forefront of this mobility revolution,” added Michael Santner, VP for Strategic Alliances at Wirecard. “Both Wirecard and HERE Mobility will bring the best of their platforms to this cooperation, and we look forward to launching new and exciting projects.”
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