Jackson explained how electrification will help PSA Groupe and Citroen meet those targets in an interview with Automotive News Europe Associate Publisher and Editor Luca Ciferri and Correspondent Peter Sigal.
Will electric vehicles always be more expensive than internal combustion models because of the battery cost?
You can't simply look at the cost of the battery or the cost of the car. For the customer, the total cost of ownership (TCO) is the real measurement. You need to take into account that electricity is cheaper than fuel. If you look into the future, there will come a time when the TCO for an electric car is equal to or even better than a gasoline or diesel model. Even now, we are trying to make sure those costs are about the same because, otherwise, what's the advantage for the customer in buying electric?
What is PSA's strategy for meeting its 2020-21 EU emissions target?
It's not just about the fact that we want to avoid paying penalties. It's also ethical: We have a corporate responsibility as a global company to meet those targets. Our strategy is comprehensive, and we are working on all fronts. First, we have set ourselves a target of around 7 percent of our sales being LEV [low-emissions vehicles, meaning full-electric vehicles and plug-in hybrids] by 2020. It's also the mix of gasoline and diesel sales. And it's technological as well. We have worked to make our platforms lighter, which also helps to save CO2, and we are trying to make our gasoline engines more efficient.
Diesel sales are declining less than many people expected. Given that, do you still need to sell 7 percent low-emissions vehicles?
The percentage of diesel new passenger cars in the EU is about 30 percent and has been stable for the past six months. Is that going to move down 10 percentage points by the end of next year? Nobody knows, but having that 7 percent target lets us manage that uncertainty.
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