“We have set our sights on becoming the global leader in real estate technology, and the acquisition of First is evidence of that steadfast commitment,” said Adam Contos, RE/MAX Chief Executive Officer, in announcing the deal. “With First, we found next-level talent combined with a game-changing service, delivering exclusive access to one of the best products for agents out there today.”
Financial details of the deal for the venture-backed company co-founded by Jess Martin and Mike Schneider in 2016 were not disclosed.
Triangle serial investor Scot Wingo has included First among the most promising startups and emerging companies for his annual “tweener” list.
First delivers data-driven recommendations to agents and brokers about who in their sphere of influence is most likely to sell based on hundreds of data points like income and spending behavior, market trends, property information, and major life events like getting married, having a child, or graduating from an undergraduate or graduate program.
First is able to predict behavior on more than 200 million people and makes their data available and accessible to agents through a mobile interface designed for agents to use while they’re in the field.
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