While living in San Diego in 2015, Amanda Szabo realized two things. Known for its beaches, parks, and inviting climate, San Diego had some incredible hotels to choose from, and this was as close to 'living in a vacation' as she would get. This gave way to her second realization. How can she experience those incredible local hotels, even if just for a day? After all, it didn't make sense to book an overnight room when she lived nearby.
This sparked the idea for ResortPass. Szabo quickly discovered that there has long been a demand for enjoying hotel amenities without needing to book a room overnight, but hotels didn't have a way to service this need. The concept presented an easy and profitable way for hotels to capitalize on an untapped segment of the market - hotel day guests.
Szabo was right. With countless hotels around the globe looking for new ways to attract guests, appeal to emerging traveler demographics, and boost their bottom line, the 'daycation' movement couldn't have come at a better time. Szabo uncovered an opportunity for hotels to earn revenue on under-utilized amenities and services, and with that, ResortPass was born.
Amanda Szabo agreed to discuss how her unprecedented idea has transformed how hotels define 'guests' and how guests can experience hotels in a whole new way.
Q: Walk me through the early days of ResortPass. What was it like to launch a totally new concept? Were hotels and guests receptive early on?
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