The new marketing campaign will empower Rodo to present its value proposition to more than 90 percent of the US market and kicked off in 10 states on 48 iHeartRadio stations and 700 podcasts across the country. Rodo will also expand its innovative auto leasing product into three new major markets including Chicago, Columbus, and Atlanta.
“iHeartMedia has a unique understanding of their on-the-go audience especially with relation to automotive sales and branding. We believe that iHeartRadio listeners will enjoy shopping for and leasing their next vehicle in minutes rather than spending days going from dealership to dealership,” said Nathan Hecht, CEO and Founder of Rodo. “We recently introduced auto insurance to the marketplace and we are now excited to announce our first major audio marketing campaign which will help us build further awareness of our product and services as we launch into new markets.” Rodo auto insurance is a significant product expansion to bring the entire new vehicle transaction online. Consumers can choose from three leading insurance carriers and get real time quotes for the vehicle they are leasing and bind a policy at the point of sale in the app.
“We recently commissioned an intensive automotive industry study that uncovered several best practices in how to plan an effective automotive radio campaign and we are excited to leverage these new findings in this marketing partnership with Rodo, introducing our listeners to this innovative and convenient new way to lease a car online,” said Peter Volynsky, Executive Vice President of Corporate Development and Ventures for iHeartMedia.
How Rodo Works
Rodo lets a perspective leasee view vehicles by displaying live inventory from local dealers with actual monthly lease payments. With its proprietary technology Rodo shows the best price available and automatically applies all available rebates, incentives, taxes, and discounts. The app lets the user filter through inventory by make, model, monthly payment, or by specific vehicle features and the ordering experience is quick, easy, and secure with free home delivery. Additionally, in an industry-first, Rodo now makes it incredibly easy to shop for auto insurance from major carriers at the point of purchase all online.
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