Carsguide.com.au and autotrader.com.au will now form part of Gumtree Australia
eCG Senior Vice President and General Manager, Alessandro Coppo, said the acquisition forms part of the wider strategy for the eBay business.
“This acquisition is an important part of eBay Classifieds Group’s verticalisation strategy in the automotive market, following our successful acquisition of Motors.co.uk in the United Kingdom earlier this year.
“Gumtree is already an established player in the Australian private sales market, and the addition of Carsguide.com.au and Autotrader.com.au will make our offerings even more compelling by giving Australian consumers and dealers more reach and choice in market,” said Coppo.
Gumtree Australia’s head of motors, Richard Dicello, said the resulting entity will strengthen the market position for all involved.
“This acquisition will strengthen our position in the automotive market by providing consumers with access to thousands of additional listings, automotive research, reviews and content, as well as a strong dealer tool and car buying destination. Together with Gumtree Australia, these brands create a robust customer experience in auto buying — from research to purchase,” said Dicello.
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