Zoopla is to launch its latest advertising campaign on Boxing Day, the portal’s first to be created by new advertising agency Lucky Generals after it decided to increase its marketing spend by 25%, and the first new creative since its ‘crabs’ adverts.
It will kick-off an eight week blitz both on TV and online and include two 30-second adverts aimed at first time buyers, one of the key growth sectors in the property market today.
The campaign is designed to take advantage of the post-Christmas home hunting rush, which is expected to be particularly intense after the New Year now that the Brexit log-jam at least feels unblocked following the General Election.
Zoopla expects applicant leads to increase by 85% and valuation leads by 80% across the festive period and that an additional 16 million visits will be made to its site.
Voiced by comedy actress Diane Morgan, the adverts explore why first time buyers purchase their homes including to stop living with their parents and to do up a property to their own tastes, all designed to plug the new Zoopla tagline: ‘We know what a home is really worth’.
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