RealPage, Inc, has recently announced that it has launched what it claims to be the first eCommerce platform for the residential sector through its ActiveBuilding® portal solution. This new platform was created to optimize experience for residents and boost incremental yield from amenities, spaces, services and events.
The portal sports a redesigned, custom-branded mobile app that facilitates all transactions by enabling residents t make purchases and manager all of their apartment-related needs with a streamlined interface.
These advances deliver benefits to property owners and managers with proven success in beta testing:
Now, residents will be able to make all reservations and purchases from the app quickly and easily through its end-to-end shopping cart service. They will also be able to renew their lease with just a click. When researched through bet testing, residents were 2-3% more likely to renew this way.
Jon Pastor, RealPage SVP Consumer Solutions said:
“Property owners and managers have long faced the challenge of supplementing base rent because of market conditions, changing laws and competitors who are better set up to provide eCommerce. Our new eCommerce platform and custom-branded app leapfrog that. Residents will jump at the chance to rent amenities and pay for services and events if they’re a click away. They love the convenience, too! By enabling residents to perform these tasks themselves, there is an added benefit of freeing staff to focus on other core duties. For example, during the beta test, property staff saved an average of 16.5 hours previously spent processing rent checks.”
Edited by V. Haviland
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