MG Motors recently announced the opening of its first Digital Studio in Bengaluru, a showroom with no car on display. The facility is aimed at offering a unique visually immersive experience. This is a classic example of how technology can make the users’ in-store experience completely seamless and interactive. MG Motors along with Digital Jalebi, which was the interaction design partner, and Eccentric Engine, a Mumbai based agency who did the conceptualisation, designed a completely digital showroom.
Syed Fawaz Ahmed, Director for Digital Jalebi, shares the project details in the form of a case study.
The objective and client brief for the project
In the case of MG Motors, the client brief was to create a small format car showroom, in terms of the size. Generally, the operation and maintenance cost of a car showroom is extremely expensive because of various factors – rental cost of a ground floor, showroom in a prime location of the city, a large area required, multiple employees required to maintain the showroom, etc.
So the question was: Can we have 4-5 showrooms in small format at the same cost of a single conventional car showroom?
The biggest enabler of the small format showrooms is technology. Due to photorealistic visualisation and interactive technologies the user experience is seamless and intuitive.
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