The Uber-like app called “Sube,” (which loosely translates to "hop in") allows travelers to reserve a car to pick them up at José Martí International Airport in Havana and take them to another part of the island; some provinces are as much as five or six hours away.
Claudia Cuevas Alarcón, 27, Damián Martín, 26, and Darién González, 27, launched the app a year ago to allow Cubans to use their phone to find nearby taxis and negotiate a price.
“We knew the trouble people go through in Cuba to get to work every day, to get home, or if they just want to go out,” Alarcón, who is also licensed to work in the tourism business, said.
The app, which has been downloaded 10,000 times and has 6,000 registered users, was launched after the government began offering mobile internet access in December 2018. Sube's drivers are required to be licensed and have their cars in top shape — something essential when traveling long distances in a country where most cars tend to be old.
The restrictions on flights were another rollback of the friendlier relationship that former President Barack Obama began with Cuba in 2014. Obama restored direct commercial flights to Cuba in 2016, making it easier for U.S. travelers — particularly Cuban Americans who visit relatives in provinces far from Havana — to travel there.
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