beGroup’s COO and Co-Founder Nguyen Hoang Phuong has been appointed as acting CEO.
“Tran Thanh Hai resigned due to personal reasons and will continue to support the company as a strategic advisor to the management board,” beGroup said in a statement. The management change was planned ahead, the statement added.
beGroup said its focus in 2020 will be on ramping up its transportation business – beBike and beCar – to gain a bigger market share. The company has also launched financial services – beFinancial in partnership with VP Bank – and mulls a foray into food delivery.
By December 2019, the ride-hailing app claims to have 60,000 drivers delivering 38 million rides across 10 cities and provinces in Vietnam. It became the second-largest player in this segment in the country by the end of 2019’s first half, after Southeast Asia’s giant Grab, according to an ABI Research report.
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