A handful of relatively new entrants have been rolling out tech-enabled services that deliver a user to his destination of choice, or make sure his vehicle is put through its regular maintenance checks. And it’s not just limited to cars - e-scooters too have been getting a lot of attention for what the industry calls the “micro-mobility” needs of residents.
It’s all happening in the UAE... and there’s already much that could interest future investors in such businesses. It’s not as far-fetched as it sounds - who would have thought that a local startup (Careem) offering ride-hailing services stood a chance against a global major (Uber) and in a city where there multiple taxi fleet operators when it launched in 2012? A $3.1 billion cheque to the founders in 2019 would have silenced any recurring doubt.
New gaps to fill
And it does seem there’s always some need or the other that needs plugging in the business of mobility. Carasti has launched a car subscription app for an “all-inclusive” monthly fees. And it also gives users discounted rates for longer term bookings.
Some would say it’s the same as any service offered by a rental car company. But Claudio Esposito-Aiardo, founder of Carasti, begs to differ... politely, of course.
“We support dealerships, rental car companies and leasing companies to increase the utilisation of fleets - therefore it is not a capital-intensive business model (for Carasti),” said Esposito-Aiardo, who worked in Google back in the day. “We simply help a traditional brick-and-mortar automotive business access new digital customers.
Read more here
Join us February 26-27 for the Property Portal Watch Conference Bangkok 2020.