According to IWG Head of Partnership Growth Asia-Pacific Matthew James Kenley, they started to offer this unique opportunity in the country six months ago as part of their global franchising program.
“The rational behind franchising for us is clearly the demand for our sector,” he told reporters during their ceremonial signing of the tie-up agreement held recently at the Diamond Suites and Residences in Ayala, Cebu City. “On a global scale, our business is accelerating; the growth is accelerating. And in order to keep up with that demand and to open new centers, we want to franchise. We think that franchising is definitely a way of doing that.”
Within the region, the Philippines is the most successful market for IWG, whose 28 shared office space locations in 10 cities across Metro Manila, Cebu, Davao and Clark are mostly fully occupied.
“Having fantastic partners, like the AppleOne, and working within provinces and across the Philippines, it enables us to work much smarter, work much better and accelerate growth,” he said.
The first shared workspace center that IWG opened outside of Metro Manila in 2013 was exactly located at API’s building in Ayala, Cebu. It is also now present in another AppleOne tower located in the IT Park.
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