Inbound recruitment and intergenerational teams are HR trends for 2020

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

Intergenerational coexistence and the new structures that are emerging require digital strategies to improve recruitment techniques, boost productivity, and empower staff.

Although 2019 was the year in which the consolidation of business culture based on employee well-being took place with the commitment to health as a way of differentiation, 2020 will be a year of evolution of this trend, among many others. In this sense, gamification, the implementation of work ecosystems based on agile methodology, the pursuit of digitalization in all areas of organizations, and the promotion of intergenerational work teams will be some of the highlights in a year which marks the end of a disruptive decade for the Human Resources sector.

In recent years, HR departments have witnessed the rise of digitalization, adopting it as their own within their strategy, and further driven if possible due to the emergence of Millennials and Generation Z, the first digital native generation. In fact, this intergenerational coexistence has enhanced the creation of more transversal teams, supported by digital transformation and innovation.

In this process of change, the weight of HR within the business strategy has also evolved: from practically assuming purely administrative functions to being responsible for creating and strengthening the corporate culture, modeling it based on the values ​​and people that are part of the organization.

“In this decade, we have seen how the role of the HR team has reached a total transversality. The organizations of the 21st century coexist in an ecosystem of constant change, and this means that Human Resources departments no longer only have to be agile and innovative to continue attracting and retaining talent: they have to be more human than ever. And this means putting people and their physical and mental well-being at the center of all our decisions.”

Ana Romeo, Human Resources Director, Cigna Spain, Ambassador, Humans 4 Health, Cigna

In this context, Cigna Spain experts have analyzed the seven key trends in Human Resources that will take force in the coming months:

Boom of the Inbound Recruitment as a recruitment strategy. It is based on an innovative recruitment technique focused on the candidate, which helps companies to attract the most suitable person, and to hire them more quickly, regardless of whether there is an active offer or not. It is based on four phases: attract talent based on the attractiveness of the corporate culture, convert those interested in candidates, hire the most suitable profile, and once within the organization, enhance engagement, so that the employees themselves are the best brand ambassadors, which will facilitate the recruitment of talent in future recruitment processes.

The employees, the best brand ambassadors. Derived from the above, it is increasingly important to work the image of the organization from the inside out, so that employees become the best brand ambassadors. Therefore, working in a corporate culture focused on health and well-being, adopting effective conciliation measures, or establishing a personalized career plan for each employee, adjusted to their motivations and skills, will be some measures that can be implemented.

New ecosystems and agile methodologies. Restructuring in organizational models requires teams that work in rapid learning and decision-making cycles. Thanks to the application of technology, it is possible to reconfigure strategies, structures, processes and people, creating added value to the teams, and therefore to the company, creating a competitive advantage. Thus, the Agile methodology, in which collaboration between the different teams is key to adapt on the fly to changing needs, will live a time of splendor in 2020.

Knowmads, the most searched professional profile. The ecosystem of change in which organizations live also stimulates the emergence of new professional profiles. One of them is called Knowmads, a term that derives from the English words Know (know) and Nomad (nomad). Focusing on continuous learning based on their personal concerns, the people who respond to this profile have a great capacity for adaptation, are multidisciplinary, imaginative, and agile. Thus, the adoption of innovation and the application of new technologies and digital tools is a constant for them.

Employee experience based on data. The analysis of the data, both of candidates and employees, allows the company to discover how they work and know what factors influence productivity or motivation. In this way, the application of the data will have a strong impact on the experience of the employees, and by extension, on the corporate culture.

Application of gamification techniques. This trend aims to improve communication and promote internal employee training, reinforcing corporate culture, collaboration between colleagues and the promotion of individual skills. In this way, the application of gamification techniques in the company could become a key element for 2020 within the business strategy contributing to the selection, onboarding and training processes.

Intergenerational work teams. The different generations that today coexist within an organization are very different from each other. Companies must respond to the challenge of forming heterogeneous work teams, in which diversity is also present in generational terms. This generational diversity is tremendously enriching for companies, since the way in which the different profiles feed each other generates stronger and more dynamic work teams.

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

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