Currently Byton calls its digital dashboard the "Byton Stage" and intends on making the screen into an interactive experience that provides entertainment, navigation, and other services all as apart of a larger effort to compete with Tesla.
“In a world where Tesla has prominently taken its place during the past years, people are constantly telling me they are ready for an alternative option in choosing a new premium electric vehicle,” Byton CEO Daniel Kirchert stated before CES in Las Vegas. “I believe Byton’s ready to be that alternative.”
Byton also recently showed off its M-Byte recently before the annual tech show, CES. Kirchert said that the M-Byte is expected to enter into full production this year and will have a $45,000 price tag.
The company's M-Byte will be produced at the company's Nanjing factory and will enter the Chinese, US, and European markets in the next 18 months. The vehicle will start within China in the second half of 2020, the US afterwards, and begin entering some European markets in the beginning of 2021.
The company also announced several new partnerships to bring several forms of content into the M-Byte. These partnerships include Access, Accuweather, Auqudo, Cloud Car, Xperi, Road.Travel, and ViacomCBS.
These new partners will help Byton create several content services. They will be using the Access Twine platform to bring all this content onto its Byton Stafe and Cloud Car will take care of cloud-based language recognition. Aiqudo's Voice to Action platform will allow consumers to input voice commands and connect with mobile apps. Road.Travel will let consumers plan out and reserve trips, while Xperi will provide online HD radio and DTS connected radio.
Video content, some of which will be provided through ViacomCBS, will only be viewable while the car is parked.
The M-Byte can switch into a 'cinema mode' while the car is parked in order to watch these videos or an 'office mode' to look through PowerPoint slides in order to review work. Byton also recently announced it's starting up its own mobile app development program as an effort to build out this content ecosystem.
“Our aim is to make the Byton M-Byte a seamless part of your digital life and easy access to compelling video content will be integral to that experience,” Andreas Schaaf, the company’s Chief Customer Officer stated.
Byton is also following companies like BMW and Tesla as they enter into the energy storage market. It announced it will create a stationary energy storage system for both commercial and residential uses through the technology in the M-Byte's battery. These new systems will be produced on Byton's Nanjing battery factory.
All of these announcements are coming after Byton struggled throughout the previous year. Byton's Co-Founder, former CEO, and Chairman left in April of last year and the company struggled to meet its $500 million fund raising goal.
Now the company seems to have solved these issues after securing two new investors in Marubeni, a Japanese investment company, and Myoung Shin. Co., a subsidiary of MS Autotech.
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