This is where SmartE stepped in. The idea was to provide a solution that is sustainable, zero emission, safe, reliable and highly economical. At that point in time, the global automotive industry was going electric, so SmartE thought why not? That is how the dream took shape, offering quick rides on the electric three wheelers. In the last five years, SmartE has grown its fleet of vehicles from 30 three-wheeler EVs to 1,000 electric vehicles in Delhi NCR and have served more than 50 million commuters till date.
The SmartE model function in this fashion. SmartE believes in “sustainable business growth and excellent operational efficiency”. The recipe for making this model economically sustainable is in asset utilisation. Every SmartE electric three-wheeler carries 100-120 people a day. Due to these volumes, the company can afford to move people at Rs 10 for two kilometres.
Apart from moving around commuters, SmartE also uses its fleet for hyperlocal ads and offers last-mile delivery for ecommerce players. SmartE has partnered with two online grocers and is doing about 2,000 deliveries a day on an average in the Delhi NCR region.
The question then is, does the end user benefit from this? Goldie mentions that the constant endeavor is to make the end consumers’ last-mile commute safe, reliable and economical. The e-three wheelers are convenient, safe and are equipped with GPS which is monitored on a real-time basis. Any vehicle going astray will be seen in real time and corrective measures can be taken. Customers can also reach out to a helpline number in case of any issues they face.
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