The City of Sacramento has tapped Via to power its new service, which will update the region's existing SmaRT Ride system and bring new functionality to riders. Using the Via-powered smartphone app, customers will be able to summon a public transit vehicle to pick them up.
The new service in California's capital city is called "SmaRT Ride", and it officially launched to the public last week. It serving nine zones throughout the city. The service offers residents of Sacramento a more convenient and comfortable transportation options. SmaRT Ride also serves as a link to existing public transportation offerings.
Via bills itself as an alternative to city mass transit, which is often not as convenient since it operates on fixed routes, schedules, and specific pickup and dropoff locations. Similar to how Uber works, riders will be able to hail a vehicle directly from their smartphone using the all-new SmaRT Ride app, which is available for iOS and Android devices.
Via's technology connects passengers who are headed in the same direction, allowing multiple riders to share a single premium vehicle. Once a ride is requested, Via's app directs passengers to a nearby "virtual bus stop" within a short walking distance of their location for easier pickup and drop off.
The service is now the largest on-demand micro-transit system in the U.S., according to Via, with 42 vehicles picking up passengers.
Via first launched in New York City in 2013.
"We are thrilled to partner with our innovative friends at SacRT to bring Via's technology to Sacramento," said Daniel Ramot, Co-Founder and CEO of Via. "The all-new SmaRT Ride service is now the largest on-demand micro-transit project in the United States, making it an excellent example of how public transportation and technology can work together to make a city smarter."
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