Iovox is a global call analytics company whose goal is to make data from all phone calls useful, valuable, and actionable, maximizing marketing and increasing ROI.
SIMON BAKER: What sort of data and analytics can you provide to a marketplace and then they can provide to their end customers?
RYAN GALLAGHER: We can provide a lot of information based on what we're given. We have multiple different data sources: one is what is tied to the ad itself, i.e. the type of house location, proximity to school, we have unlimited categories that you can assign to that. We then have the data on the call itself, i.e. what was said during the call, what certain keywords [were] mentioned, was it a happy call, was it a sad call, etc.
Then on an individual level what notes are taken during the call by the person who answers the call and then obviously that blows up into a much wider data set where you can analyze trends.
Nobody knows property like we do. We work with and have done for 10 years, some of the biggest property portals all around the world so we know trends.
Watch the entire interview below.
Over 220 attendees are expected at our next event - the Asian Property Portal Watch Conference in Thailand. The Conference will be held in Bangkok from 26th to 27th February 2020, and it will run for two days, featuring expert Industry Speakers, Innovative Companies at the forefront of the online real estate industry. The Asian Property Portal Watch Conference also offers amazing Social Events, a perfect opportunity for networking.
We hope to see you there.
Join us February 26-27 for the Property Portal Watch Conference Bangkok 2020.