Many people in the San Francisco Bay Area and beyond have become accustomed to hailing an Uber whenever they need to get somewhere. The rise in the popularity of on-demand ride-hailing has also opened the market to new companies offering electric scooters, e-bikes, car-sharing and other shared transportation options as an alternative to fixed public transportation routes. One of these companies is transportation startup Via, which is emerging as a leader in public mobility solutions.
The City of Sacramento has tapped Via to power its new service, which will update the region's existing SmaRT Ride system and bring new functionality to riders. Using the Via-powered smartphone app, customers will be able to summon a public transit vehicle to pick them up.
The new service in California's capital city is called "SmaRT Ride", and it officially launched to the public last week. It serving nine zones throughout the city. The service offers residents of Sacramento a more convenient and comfortable transportation options. SmaRT Ride also serves as a link to existing public transportation offerings.
Via bills itself as an alternative to city mass transit, which is often not as convenient since it operates on fixed routes, schedules, and specific pickup and dropoff locations. Similar to how Uber works, riders will be able to hail a vehicle directly from their smartphone using the all-new SmaRT Ride app, which is available for iOS and Android devices.
Via's technology connects passengers who are headed in the same direction, allowing multiple riders to share a single premium vehicle. Once a ride is requested, Via's app directs passengers to a nearby "virtual bus stop" within a short walking distance of their location for easier pick-up and drop off.
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