Already the UK’s largest online auction remarketing platform, Dealer Auction has set about radically changing its platform – merging insight from Auto Trader and its ‘Smart Buying’ B2B service with Cox Automotive’s auction-based expertise.
Changing from Dealer-Auction.com to Dealerauction.co.uk, the rebranded site aims to give its customers better access to quality stock, while also being able to use unique data sources that competitors don’t have access to – such as information on profit margins and the Auto Trader Retail Price Index.
The website itself typically has 1,200 active listings at any one time, with a host of new features being implemented, and more to follow throughout this quarter.
Dedicated search functionality now makes it simpler for dealers to find cars that meet their search criteria, with dealers able to set up bespoke alerts for when a car meets their requirements.
Alongside auctions, sellers are also now able to set a ‘buy it now’ price – meaning that should a dealer be looking for a specific vehicle, they don’t have to wait for up to five days for the auction to end but could buy it then and there.
Le Etta Pearce, CEO of Dealer Auction said, ‘We’re setting out to disrupt the way that vehicles are remarketed. This is a truly exciting new platform that’s built to meet the real needs of our customers."
Read more here