In 2018, Fiat Chrysler Automobiles launched its Dealer Investment Program to provide financial support to high-potential individuals wanting to operate a Chrysler-Dodge-Jeep-Ram or Alfa Romeo-Maserati dealership, but have limited funds. The program seeks to match potential dealers with specific markets where they can succeed.
At the end of 2018, FCA had 177 minority-owned dealers, a 57% increase since 2010.
Now, FCA has launched a dealer diversity website to support and expand the number of dealerships that minorities and women operate. The site works in tandem with the Dealer Investment Program.
FCA says the site provides a “clearinghouse of information,” including dealer success stories and awards and an online application process for anyone interested in joining the company's network of more than 2,600 dealers.
The Dealer Network Diversity team seeks to support the Dealer Network Operations team in sourcing candidates. It does that by creating a pipeline of what it describes as “qualified ready-now” candidates for the dealer network through the new website.
The team is also looking to provide candidates with an opportunity to apply online using a secure encrypted website. In addition, the team wants to ensure awareness that the website exists as a resource.
“This site now provides a direct link into what we are doing here at FCA when it comes to growing diversity among our dealers,” Langley said.
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