UKTV reaches over 33 million viewers every month, the broadcaster notes, and ClickMechanic’s debut TV campaign will run exclusively on UKTV channels Dave, Gold, W, Drama, Alibi, Eden and Yesterday, and for several months throughout 2020. Recent research commissioned by Thinkbox and carried out by Data 2 Decisions, the econometric arm of Dentsu Aegis, found that on average, for a brand with less than £50 million brand value, a £1 million TV campaign can drive overall sales by circa 20%.
Launched in 2018, the UKTV Ventures fund offers high-growth start-ups an opportunity to advertise on TV for the first time and therefore accelerate their business growth. The fund has already made investments into award-winning preschool learning and entertainment platform Hopster, and pet tech start-up, PitPat.
Founded in 2012 by Andrew Jervis and Felix Kenton, ClickMechanic makes car care easy for everyone, everywhere. The online marketplace allows drivers to get quick online quotes and book pre-vetted mechanics. Its real-time, online quoting engine is the first of its kind in Europe and empowers users to get the best deal possible and ensure they pay a fair price. ClickMechanic’s debut ad has been designed and created by Happy Hour. It showcases the convenience of ClickMechanic’s services and how their mobile mechanics can get you back on the road quickly and efficiently.
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