With additional usage data Qualcomm believes auto manufacturers could implement new services or features into cars that drivers can choose to pay for.
Traditional methods of vehicle ownership are changing and so are what consumers expect out of their cars. Continually updating connected car and infotainment platforms will be vital, but having to rely on Wi-Fi connections or dealership visits to do so is cumbersome.
Qualcomm believes that its new service will be future-proof and will allow car-makers to quickly update their in-car options. The company also believes this new service will allow for new and improved features for car-sharing companies.
As for the typical consumer, Qualcomm believes the platform will provide a more individualized experience that has typically been limited to more expensive vehicles.
Qualcomm is also stating that car companies could also begin selling apps, services, or features to drivers.
“The Qualcomm Car-to-CloudService, when combined with our Snapdragon Automotive 4G and 5G Platforms, and our Snapdragon Automotive Cockpit Platforms, empowers automakers and tier-1 suppliers to address new expectations of the modern and discerning car owner who is used to flexible and continuously updating technologies, while also unlocking new features capabilities over the course of a vehicle’s lifetime,” said Nakul Duggal, Senior Vice President, Product Management, Qualcomm Technologies.