Qualcomm's Snapdragon Ride platform is a new advanced driver-assistance system (ADAS), which enables autonomous driving. Its Snapdragon Digital Cockpit platform controls digital dashboard displays and rear-seat entertainment systems, and its new Cloud-to-Car platform links those systems to 4G/5G networks for over-the-air updates.
All these products indicate that Qualcomm wants a piece of the growing driverless vehicle market. But can it catch up to NVIDIA, which has a head start in the nascent industry?
NVIDIA's Tegra chips originally competed against Qualcomm's Snapdragon chips in the smartphone market, but Qualcomm eventually conquered the market.
NVIDIA abandoned smartphones, but it didn't abandon Tegra. It pivoted the ARM-based chipset toward high-end automakers instead, which convinced Audi, its subsidiary Lamborghini, and Tesla Motors to install Tegra-powered infotainment and navigation systems in select vehicles in 2012.
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