“Being connected is at the center of a number of major trends” reshaping both the way vehicles operate, as well as what motorists can do with their vehicles." Aeris Chief Marketing Officer Raj Kanaya recently said.
Currently, VW one of the five auto manufacturers that Aeris is partnered with. Most of these companies already have their own software development teams, but teaming with companies like Aeris help build out a specific connected car-focused technology.
“It’s not in their (automotive) culture to be software companies,” said Kanaya. That said, “We’re partners with (automakers), never competing with them.”
Part of this new venture will also be aimed at lowering overall costs, speed up development times, and improve regular updates to existing services. Kanaya also mentioned that VW will be utilizing Aeris' cloud network to improve the overall performance of its current crop of features and services.
As vehicles continue to add more services and features they will need to have more reliable internet connections. These connections will need to be conducted over the air to allow manufacturers to update and add features to their cars.
This connected technology could also enable vehicles to communicate with one another to offer consumers improved diver assistance services and eventually autonomous driving functions.
Audi, a car brand owned by VW, is already using vehicle-to-vehicle communications to notify drivers about traffic light changes.
Consumers are also looking for improved entertainment services within their cars including music, movies, and television options.
“Volkswagen is committed to connected vehicle technology, as we see a future where all cars are 100 percent connected at all times,” said Abdallah Shanti, Global CIO, Volkswagen Brand, and member of the Board at Ventic.
Ventic aims to make a difference later this year as it helps to launch an updated version of VW's Car-Net. VW will now own 51% of Ventic and Aeris 49%.