RateMyAgent, an agent review and marketing platform for real estate professionals to generate, aggregate, and syndicate client reviews, has announced that Paula Nash has joined the company as vice president of sales, and Molly McKinley as vice president of brand strategy.
Mark Armstrong, Co-Founder and CEO of RateMyAgent, said:
"As the CEO, I know one of the most important decisions I can make is to hire experts, the people who know and understand the market and people we wish to serve. Both Paula and Molly have incredible reputations, are highly respected and embody our core values of being customer obsessed and able to hustle together in a fast-paced environment."
Nash got her start in real estate nearly eleven years ago when she served as the Association Executive for the Mid-Carolina Regional Association of Realtors. She concurrently oversaw a for- profit corporation, a subsidiary of the Association - the Pinehurst Southern Pines Area MLS. She learned the ins and outs of the real estate industry and was able to apply her vision and determination as the Customer Service and Sales Executive covering the Southeast for Centralized Showing Service and subsequently ShowingTime. All challenges were met with exceptional results. Nash also served as a Sergeant in the United States Airforce as an Air Medic.
Paula Nash, Vice President of Sales of RateMyAgent, said:
"I've coordinated rescue missions from air. so I can certainly build a successful sales team for a product and company I believe in. When it comes to technologies that excite me, the RateMyAgent reviews platform is simply a no-brainer. Agents have already done the hard work, so it's time to share their value with the world and pull their reviews together in one place."
Molly McKinley, a celebrated branding and marketing mind, got her start in real estate as Vice President of Corporate Marketing and Communication at Adwerx. She has assisted numerous companies of all sizes, in her award-winning, twenty-five year career, such as Adobe, IBM, Relola and First. She is also actively engaged with her own brands, Intentionalities and the intentional marketing agency, Redtail Creative. She's driven by creating exceptional consumer experiences and is committed to building purpose-filled brand strategies.
Molly McKinley, Vice President of Brand Strategy for RateMyAgent, said:
"RateMyAgent has all the right ingredients to becoming a beloved brand in the U.S. The team deeply cares about real estate agents and seeks to celebrate the excellence that will continue to make them relevant and Undisruptable regardless of the shifts taking place in our industry. This is a project I'm ready to dig into and is well aligned with everything that I care about."
Savvy agents understand the power of third-party validation and social proof. Therefore, client reviews are a critical component of any digital strategy. From ranking in search to establishing professional credibility, RateMyAgent simplifies the process and maximizes reach across all digital platforms such as social media, ad networks, and websites. Agents can focus their effort on delivering incredible consumer experiences and allow the automated platform to ensure transparency for future clients.