How has Zoomcar’s marketing journey been so far?
We are the market leader in the self-drive space with over 10,000 cars in the fleet. Zoomcar’s organic growth has been phenomenal. We have seen massive growth in terms of scale towards the second of 2018 and 2019. The amount of user-generated content we receive is unprecedented. We are a performance marketing-focused brand and the majority of our marketing team consists of performance marketers. We have a CRM team that helps in increasing repeat transactions and the frequency of transactions. We have always operated in a cost to income ratio, which is 6 per cent. When Zoomcar got deployed on roads, the sticker with our brand name itself was the biggest outdoor campaign. We got a huge network growth through word of mouth that has helped us in getting organic traffic, which is around 50-55 per cent.
We are also focused on curated content and are associated with new-age content platforms like Filter Copy to create campaigns with a focus on awareness. We are also associated with TLC channel. On average, we receive more than 60,000 high-quality user-generated content. Our customers pose for photographs with Zoomcar, surprisingly with doors open, because that is where the logos are.
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