The company deals in over 150 luxury supercars, across 24 brands, and has a consumer base of almost 7,000 (on the digital platform) and expanding. Big Boy Toyz says it reaches out to its potential customers across India by posting details of their inventory cars on their digital platforms. Last year the company reported sales revenue of $37 million; this financial year, BBT plans to expand its annual target to $60 million by and sell over 500 cars.
As part of its digital process, BBT says it has enabled consumers the comfort of purchasing a pre-owned luxury car online and physical presence is not required at all. A consumer can visit the website, book the car, make the e-payment and the vehicle will be delivered to their doorstep within days.
Commenting on the announcement, Jatin Ahuja, Founder, Big Boy Toyz said, “Cruising through our website and our social media pages, consumers are provided with an in-depth insight into the cars we host in our inventories. Looking at the evolving auto industry and the digital landscape we felt it was necessary we strengthen our online presence in order to tap into an untapped market."
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