While the automotive industry is a well-established one, with entrenched industry players and supply chains, introducing connectivity into the mix gave new players like Qualcomm a crucial window. In addition to the new demand for modems in vehicles, the ways consumers interface with their cars are increasingly modeled after and driven by the way we interact with our smartphones. The cockpit has undergone a huge digital transformation over the last decade. This means demand goes beyond modems and into other computing elements—areas where the traditional players in automotive simply don’t have the IP to be competitive. I believe companies like Qualcomm have an immense opportunity here.
James H. Thompson, Qualcomm’s CTO and Executive VP of Engineering, took over from there to explain how the company leverages R&D and its pre-existing portfolio to address automotive needs. According to Thompson, every one of Qualcomm’s adjacent businesses leverages technology it initially developed for the smartphone. He explained that its telematics offerings, derived from its Modern-RF system, as an example of how the company pre-plans for cross-market utilization.
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