The platform improves coordination between OEMs, dealers and third parties while generating real-time insights on consumer behavior.
Craig Jennings, president of the Autodata Solutions division at J D Power said, “Trilogy Automotive has built one of the industry’s most powerful solutions for identifying high quality leads from the vast number of automobile shoppers, all while maintaining a seamless customer experience, continuity with OEM guidelines, and real-time insights for dealers and OEMs. By integrating Trilogy’s capabilities with our existing OEM digital dealer platform, we will be able to create a robust suite of digital marketing platforms providing lead management, lead generation, and digital management services to OEMs, Dealer Service Providers, and Retailers.”
Trilogy’s Enterprise Lead Management System (ELMS)
Kim Irwin, president of Trilogy Automotive said, “The Trilogy Automotive story has expanded rapidly from a core group of employees who built the initial framework for our platform to become a leading technology company that supports some of the most prestigious brands in the automotive industry. I speak on behalf of the whole Trilogy Automotive team when I express how excited we are as we look forward to our next phase of accelerated growth.”
Read more here