Camplejohn joined LinkedIn five years ago in 2015 after the network purchased his co-founded predictive sales and marketing startup Fliptop, where he served as CEO. After his arrival, he was set to work on Sales Navigator - the solution that screens hundreds of millions of profiles on the platform, and specifically identifying individuals at companies that help salespeople close their deals, as well as automatically update sales outreach solutions.
Microsoft had good things to say about this style, known as "social selling". CEO Satya Nadella spoke to LinkedIn CEO Jeff Weiner following a stock tumble against analyst expectations in 2016, and the pair began discussing a potential partnership. Salesforce, too, saw the signs, and CEO Marc Benioff offered an olive branch as well, but after LinkedIn deliberations, Microsoft became the final choice.
Since the conclusion of the whopping $27 billion acquisition, LinkedIn has been working on integrations, and it's currently possible for firms to use Sales Navigator with Microsoft's business products - notably Dynamics 365 for Sales, a direct competitor of Sales Cloud.
The software behind Sales Cloud has a long history, and a successful one. Most recently it created $1.17 billion in quarterly revenue according to the end of October 2019 - a 15% year over year increase that makes up approximately 26% of Salesforce’s total revenue.
Camplejohn will be taking the helm from interim General Manager Adam Blitzer, while LinkedIn Senior Director of Product Management Lindsey Edwards takes over for the Sales Solutions group.